Work — Ben wintour

Knives for good

Knife crime in the UK is at an all-time high. The Police take over one tonne of knives off London’s streets alone every month. I co-founded then led the anti knife crime charity Steel Warriors. The charity melt down knives taken off the UK’s streets and recycle them into outdoor community gyms. Steel Warriors currently have four gyms. The charity offer free weekly training sessions to bring London’s disenfranchised youth together and support them to achieve seemingly impossible goals in life.

OUTCOMES:

UK based charity, Steel Warriors founded and hundreds involved in the project.
4 calisthenics gyms, made from recycled knives built in Gang Neutral zones in London to date.
3 weekly training sessions hosted by Steel Warriors trainers at each gym.
Multi-Million pound investment to build gyms Nationwide.
Thousands of kids using gyms.
Campaign reaching over 800m people worldwide. Men’s Health described Steel Warriors gym as the ‘Best gym in the world’.
Partnerships with tens of companies including Sky, Co-op, Herbert Smith Freehills, HTS, British Land, Red Bull, KIND, Nike, Paramount and Uber.
Steel Warriors won a Gold at the Global Good Awards for Innovation in 2021.

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What does a chocolate Soufflé look like to someone with synesthesia?

This project explores the intersection between neuroscience, food and art.

Enter the COLOUR PALATE Website

Faduma Farah launched Faduma’s Fellowship as a campaign in 2019. This campaign brought wheelchair friendly fashion to London Fashion Week in a world first move. Since then, i’ve come on board to help her and designer Harriet Eccleston turn this campaign into a scalable business that looks to support millions of unrepresented people and tap into a $400 billion market opportunity.

NHS

An estimated 24,300 excess winter deaths occurred in England and Wales during 2015/16. The NHS wanted us to remind the nation how important it is to keep warm during winter months. We worked with the popular Lewisham and Greenwich Hospital Choir to create an uplifting piece of informative content which achieved close to 2 million views on Facebook.

More in Common

In celebration of Jo Cox's belief that we have more in common, I was asked to promote the Great Get Together event in June 2017, echoing Joe's words that we have more in common than that which divides us.

KFC

The idea was simple; to create a ‘Date Night’ table at KFC on Valentine’s Day, trialing in one restaurant.

Working closely with the Fishergate restaurant, I brought this Valentines dinner to life, creating a joyful juxtaposition between KFC and fine dining. The dinner was complete with a table cloth, candelabra, silver cloche and soft drink sommelier.

This idea accounted for the highest spike in online traffic for KFC in 2016.

Acquiring 63 pieces of coverage
Reaching more than 66,238,415 people (DUU)
Achieving a Return on Investment (ROI) of 11.5:1
Fishergate restaurant sales increased 50% year-on-year

UBS

UBS wanted to demonstrate that 'better questions' can come from anywhere. I established the conceptual idea of delivering questions to some of the world's most intelligent minds, with an unexpected twist.

UKTV

UKTV were going for a rebrand and wanted a new brand line that felt ownable and highlighted their high quality comic content. I helped to give them the new brand line; ‘24 Carat Comedy’.