The idea was simple; to create a Date Night table at KFC this Valentine’s Day, trialing in one restaurant.

Working closely with the Fishergate restaurant,  I brought this Valentines dinner to life, creating a joyful juxtaposition between KFC and fine dining. The dinner was complete with a table cloth, candelabra, silver cloche and soft drink sommelier.

This idea accounted for the highest spike in online traffic for KFC in 2016.

• Acquiring 63 pieces of coverage

• Reaching more than 66,238,415 people (DUU)

• Achieving a Return on Investment (ROI) of 11.5:1

• Fishergate restaurant sales increased 50% year-on-year

In addition to this coverage we received plenty of attention on social media earning publicity on Unilad, Yahoo and Metro's social pages to name a few.